Overview
This project involved designing a social media campaign and app prototype for Travel Vida, a platform offering exotic, adventure-filled travel experiences. As the Lead Designer, I spearheaded both the campaign and app design, ensuring that each component aligned with Travel Vida's vibrant brand identity and met the company's objectives.
Approach
Using a blend of sketching, digital design, and stakeholder collaboration, I crafted visuals that capture the spirit of discovery and exploration at the heart of Travel Vida’s offerings. By employing design thinking, I ensured consistency and user engagement throughout the project, effectively conveying the brand’s mission to connect with an adventure-seeking audience.
Value to Project
I delivered a tailored solution by crafting a cohesive, adventure-driven digital experience that enhanced brand alignment, user engagement, and visual appeal. This empowered Travel Vida to effectively connect with its audience and support its growth objectives.
End Result
The finalized campaign design effectively communicated Travel Vida’s adventurous and unique travel proposition, while the app prototype delivered a user-friendly, brand-aligned experience. Key outcomes included increased engagement in early testing and positive feedback on the visual appeal and functionality.