Nasim

Visual Designer & Brand Strategist translating exceptional hospitality into user-first digital experiences.

Eghlima

Visual Designer & Brand Strategist translating exceptional hospitality into user-first digital experiences.

About Me

I believe that great digital design is fueled by a passion for exceptional hospitality. Anticipating user needs, cultivating deep empathy, and creating seamless, unforgettable experiences are the principles that drive my work.

Early in my career, I earned my Master's in Tourism and Hotel Management—a background that fundamentally shaped how I view user journeys today. Now, as I complete my Master’s in Web Design and Online Communications at the University of Florida, I intentionally merge these two worlds.

Through my forward-facing creative brand, The Minted Girl, I specialize in helping high-value clients in the hospitality, boutique hotel, and short-term rental sectors build digital spaces that feel as welcoming and intentional as their physical properties. Whether I am directing visual execution for startups like Outlyne.io or designing responsive, user-first websites for growing businesses, I translate complex client visions into compelling digital realities using Figma, Adobe Creative Suite, and strategic storytelling.

My approach goes beyond aesthetics; it is about establishing digital trust and ensuring that a brand's online footprint matches its offline behavior. I thrive in collaborative environments where I can partner cross-functionally to deliver cohesive, scalable design solutions that drive measurable engagement.

Let’s connect to explore how we can shape intuitive user journeys together! Feel free to email me at nasim@themintedgirl.com.

Selected Work

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My Skills

Visual Design & Brand Identity

Visual Design &
Brand Identity

I craft captivating visuals that translate the warmth of exceptional hospitality into your digital presence. By focusing on cohesive, high-end aesthetics, I ensure your brand communicates trust and quality at every digital touchpoint.

Visual Design &
Brand Identity

I craft captivating visuals that translate the warmth of exceptional hospitality into your digital presence. By focusing on cohesive, high-end aesthetics, I ensure your brand communicates trust and quality at every digital touchpoint.

Digital Hospitality & UX

Digital Hospitality
& UX

I design elegant, empathetic digital ecosystems that make complex information accessible. By applying a customer-first hospitality mindset to user experience, I reduce digital friction and create seamless journeys that build brand loyalty.

Digital Hospitality & UX

I design elegant, empathetic digital ecosystems that make complex information accessible. By applying a customer-first hospitality mindset to user experience, I reduce digital friction and create seamless journeys that build brand loyalty.

Cross-Functional
Creative Leadership

Leveraging my background in project leadership, I improve cross-functional relationships and workflows to deliver cohesive solutions. I thrive in collaborative environments, supporting design leadership teams and bridging the gap between strategic thinking and visual execution.

Cross-Functional
Creative Leadership

Leveraging my background in project leadership, I improve cross-functional relationships and workflows to deliver cohesive solutions. I thrive in collaborative environments, supporting design leadership teams and bridging the gap between strategic thinking and visual execution.

My Process

01

Discovery Call

Quick 30-min call to discuss all your needs, the project scope, and what I can do to help you.

02

Design Exploration

I'll start experimenting with various designs and layouts until I come up with the best three.

03

Revisions

You'll be able to review my work and suggest improvements. I'll refine the design until you're 100% satisfied.

04

Handoff & Support

Lastly, I'll hand off the design file to you and your team. I'll also be available for 30 days to respond to any question you might have.

Testimonials

I highly recommend Nasim for any role valuing creativity, leadership, and collaboration. She is hardworking, kind, and a natural team player. Her design skills, fresh ideas, and ability to elevate work made her invaluable. A true leader, she expertly managed projects and fostered team success. If you have the opportunity to work with Nasim, consider yourself lucky.

Orlando Bogado

Associate Creative Director at Walmart Connect

Hiring Nasim was one of my best decisions as a manager. She’s hardworking, kind, punctual, and incredibly supportive, bringing innovation and improving team processes. Her design skills were invaluable, and her energy elevated our work. I’d hire her again in a heartbeat and highly recommend her for any design-focused role.

Matthew Baetz

Strategic Solutions Manager at Yahoo

Hiring Nasim was one of my best decisions as a manager. She’s hardworking, kind, punctual, and incredibly supportive, bringing innovation and improving team processes. Her design skills were invaluable, and her energy elevated our work. I’d hire her again in a heartbeat and highly recommend her for any design-focused role.

Matthew Baetz

Strategic Solutions Manager at Yahoo

I highly recommend Nasim for user experience and design roles. She consistently demonstrated strong leadership and organizational skills while managing complex projects. Her creative talent brought a unique perspective, enhancing the quality of our work. Nasim’s collaborative approach fostered a positive team environment, making her an invaluable asset to our team.

Praise Burnham

Art Director at Walmart Connect

I highly recommend Nasim for user experience and design roles. She consistently demonstrated strong leadership and organizational skills while managing complex projects. Her creative talent brought a unique perspective, enhancing the quality of our work. Nasim’s collaborative approach fostered a positive team environment, making her an invaluable asset to our team.

Praise Burnham

Art Director at Walmart Connect

Working with Nasim has been an incredible experience from start to finish. She brought my vision to life with such creativity and professionalism, crafting a beautiful, functional website that truly reflects my brand. Her dedication made the entire process seamless, and her ability to understand and capture my ideas is unmatched. I couldn’t be happier with the result!

Ann Affinito

Health and Wellness Coach at Bay Club

Working with Nasim has been an incredible experience from start to finish. She brought my vision to life with such creativity and professionalism, crafting a beautiful, functional website that truly reflects my brand. Her dedication made the entire process seamless, and her ability to understand and capture my ideas is unmatched. I couldn’t be happier with the result!

Ann Affinito

Health and Wellness Coach at Bay Club

Interested In
Working Together?

Email me!

Email me!

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Minted Girl