Overview
The Unified Resource Library, Cohesive Creative, and Visual Excellence projects at Walmart Connect enhanced design efficiency by centralizing resources, creating standardized mockups, and developing seasonal templates. These initiatives boosted accessibility, streamlined ad creation, and ensured brand consistency, improving task efficiency by 25%.
Approach
Each project employed an agile, collaborative approach with research, prototyping, and iteration. The Resource Library was optimized through competitor research and linked to a design system. Cohesive Creative created a reusable mock-up system, while Visual Excellence developed holiday-themed templates. These projects highlight the power of cohesive design systems and teamwork.
Value to Project
These Walmart Connect projects streamlined workflows and boosted efficiency by centralizing design resources, standardizing ad mock-ups, and creating seasonal style guides. Each solution provided accessible, adaptable tools, allowing both internal and external teams to work more effectively and consistently within Walmart Connect’s brand framework.
End Result
The projects collectively improved task efficiency by 25% and cut ad creation time. The resource library offered easy access to design assets, the mock-up system enabled quick, reusable visuals, and the seasonal guides ensured brand alignment for holiday campaigns, delivering time savings and enhancing the impact of Walmart Connect’s advertising initiatives.
New Year Ad
Visual guide example for the New Years Style Guide
New Year Ad
Visual guide example for the New Years Style Guide
